Sunday 21 October 2012

Gaming, The New Big Media Industry?

If you look back even just 5 years ago, you would rarely see an advertisement for a new game on the television, now we see them all the time. The game industry has been growing every year, Call of Duty is the best selling entertainment launch of all time.

 It seems today the film industry may have lost the WOW factor they had many years ago, maybe it is down to being so used to the industry now viewers are not all that excited or maybe due having so many options now in terms of media.

Gaming even though it has been around for many years, has now really became the next big thing, back in the day a gamer would be classed as a "nerd" now everybody games in some form, even if it is simply your mother playing bejeweled.

What really started to get gaming into the mainstream audience is online multiplayer, a brilliant new way to talk and play with anyone all over the world or simply a school friend. Big leaps have been made in terms of the quality of games that are made, Microsoft's Kinect has also mainly focused on the casual gamers being the younger children and the mothers; they are bringing in a new group of gamers.

I do believe that motion gaming is holding back the gaming industry, it feels like we are trying to invent a new way of playing, which in all honestly really does not need to done, I thought we would want to move away from something like this. I do realise to some these types of games are fun, but really they need serious work done.

I myself find gaming a much better experience than films, you get much better value for money with games most of the time (Looking at you movie based games), they can also provide a much more involving story due to length; we can establish a relationship with characters, the biggest example right now is The Walking Dead game. I find myself spending hours on a game for a reasonable price, compared to a film which is rather short in length for what you pay.

We have seen some rather special products come from the industry, such as Minecraft which really took us back to the roots of gaming, we have also seen some rather not so good products. Many old gamers do believe game standards have gone down due to the mainstream audience, I can't say I disagree due to the countless Call of Duty clones. Even with this though every year we get some really special moments, such as this year Borderlands 2 and also Halo 4 later in the year.

I believe that gaming will continue to grow into something much bigger in the near future, will it become a huge revolution or will it simply fade back into darkness? I would say most likely that we will see some really interesting changes in the industry.

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